With each year, new trends are expected to appear - in fashion, beauty, and even in the Internet. Web design in particular is always evolving. Last year was more about web animations, chatbots, and bespoke illustrations. Heres what to expect this year.
Goodbye to pop-ups and interstitials
Recently, Google announced that sites which make use of pop-ups and interstitials as tactics to be in the top search results will be punished. Isnt it annoying that in some instances, these tactics block most of the pages content?
Today, youll see much less of these. Sites fear that when it comes to Google, they may take a hit regarding SEO. However, some interstitials will remain. Websites which require age verification or sign-ups to see the content will need them.
Hello, irregular grid layout
Web designing with grids as underlays has been done since forever. Experimentation with grid layout is most probably going to continue well into 2018.
Web designers are testing the limits of grids with the goal of unique content presentation. Youll be seeing a shift toward the use of more neutral spaces, as well as more irregular grid layouts for a tinge of a modern design style.
Anchoring bold typography
Bold texts are eye-catching, arent they? More and more websites embrace bold, big typography. Such typographies help highlight the page, thus drawing attention toward the content.
This year, fonts may be taking the places of photos. Typographies wont have an impact on a sites performance, unlike images which sometimes take forever to load and slow the page down.
While an eclectically designed site can be a little confusing and jarring, such designs help sites stand out in a world full of clean, organized sites. This is called brutalism.
Brutalism is a result of the increasing standardization of web designing. This incorporates asymmetry, lack of hierarchy, nonconformist visuals, and absence of order. While this can be messy, a lot of popular sites are starting to incorporate brutalism.
Flat designs are really bound to be flat, much more so if serifs are to be removed from typefaces. So, serifs are back to give some personality to the characters.
Serifs are capable of adding personality to a neat, modern design. These result in a timeless look that no other typeface can beat. So dont be surprised to come across sites using serifs in their design this year.
There are still a lot of trends which can be anticipated, such as hand-drawn fonts or calligraphy, sharp gradients, and overlapping images and texts. One thing that can be understood all throughout is that web design doesnt merely focus on the sites anymore. Designers see a much bigger picture now.
Inspiration and trends will continue to emerge, so always be on the lookout for updates. And for more insights into the future of web design, check out this article.