PPC marketing is always changing. Every day, there is a new way of doing things; a new tactic that can get you a better click through rate. One of these tactics that has been around for a few years now and has proven to be quite effective, when used right, is DKI (Dynamic Keywords Insertion). This popular method of garnering a higher click through rate offers quite a number of immeasurable benefits provided the PPC marketer knows how to implement it and avoids certain fatal mistakes that can render it absolutely useless.
To put it in a simplistic way, dynamic keywords insertion is an automated technique through which the keywords in your company's/brand's PPC ads keep changing depending on what the clients feeds into the search section of their browser. Basically, the keywords in your ad will dynamically change to match whatever the client is looking for on the search engines.
A good example would be: If you are running an ad for 'best sports shoes' and a client types in, 'best durable shoes for sports', then your PPC ad keywords will dynamically change from simply being 'best sports shoes' to 'best durable shoes for sports'. This tool simply makes your ad more relevant to whatever the client is searching for by modifying the included text. Leading web service providers can help you implement this strategy to its fullest effect through research and valuable keyword suggestions and identification.
Benefits of using dynamic keywords insertion
There are quite a number of benefits, although, mostly, only the following two come up and are easily recognizable.
1. The first and most valuable benefit is that it can and does increase your click through rate (CTR). This is based on the fact that people are organically drawn to ads that contain their specific search phrases or keywords. An increased click through rate not only represents a potential increase in revenue, but it also often signifies an increased quality score, which will in turn decrease the price that you pay per click. This is one of the most significant advantages that using the dynamic keywords insertion tool offers.
2. The other benefit, which also tends to be quite advantageous and revered among PPC marketers, is that you only need to create one ad. This single ad will work as the basis for all the keyword modifications depending on the precise keyword fed in by the clients. As explained earlier, this system dynamically changes your ad keywords to fit that which the client is looking for. You only need to create an ad with as generic a phrase as 'buy (whatever keyword) here' and then simply ad all the products within your store and simply have an ad for every single one of them from that single creation.
Of course with every good thing, there often is a flip side. With dynamic keywords insertion, there are certain mistakes you need to carefully avoid if you do not want your ads not looking the part. These mistakes include:
- Misspelled words: The system only modifies your ad keywords to fit that which the client has entered in the search field. This means that if your keywords or titles are misspelled, then that is how they will appear in the ad. This will only make your ad look unprofessional and untrustworthy.
- Nonsensical ads: If a keyword in your ad group does not make sense, then it will appear crudely mismatched. This means that your ad will look 'off'. Dynamic keywords insertion (DKI) is a wonderful tool for those who know how to use it. Since click through rates are so important, it is only logical that you learn how to use this tool to your advantage. Give a web design agency a call today for a comprehensive rundown and for assistance.
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